UK revenue tech company Launched has today unveiled Nova, the first fully autonomous AI salesperson capable of prospecting, engaging and progressing deals without human intervention. By moving beyond “AI copilots” and taskbased bots, Nova ushers in a new category, Autonomous AI Sales, and promises to change the economics of B2B selling forever.
Nova already writes and sends hyperpersonalised email and LinkedIn outreach, leaves voice notes that mimic the user’s own accent, and coldcalls prospects in real time while updating HubSpot or Salesforce instantly. Later this year she will join live demos, control the screen, tailor walkthroughs on the fly and, once the prospect signs, record what will be the world’s first AIclosed sale.
“Automation was yesterday’s story,” said Joe Allen, Founder & CEO at Launched. “Nova isn’t a copilot or chatbot; she does the selling, crafting emails, voicemails and calls, then running the demo and closing. This is the moment AI stops assisting and starts closing.”
By learning at four distinct levels, Launched’s 65 years of GTM expertise, companyspecific material, user tone, and campaign context, Nova adapts each touch as a top human rep would, yet scales like software. In November, her forthcoming “Live Demo” mode will let her join a Zoom or Teams call autonomously, detect sentiment onscreen and handle objections in real time. When the first autonomous deal closes, Launched believes it will signal a permanent shift from sales enablement tools to genuine AI sellers.
Beyond sales execution, Nova maintains pristine CRM hygiene by logging every interaction automatically, an immediate win for revenue operations teams long frustrated by missing data. Multichannel orchestration from “one brain” eliminates fragmented tooling, giving companies a single source of truth from cold outreach to close down.
For growthstage organisations, the proposition is stark. Rising headcount costs, fragmented outreach stacks and sluggish ramp times have made scaling sales increasingly expensive. Nova’s operating cost of £629 per month delivers a 90 per cent saving and, crucially, removes the ceiling on throughput: she can run ten parallel calls, send thousands of uniquely personalised messages and never takes a holiday.
Launched will showcase Nova live at SaaStock Dublin later this year and is running private pilots for firms looking to record the first AI closed deal. Further details and demo requests can be booked online.
Discover Nova at launchedtech.io
