Lyberate today announces the launch of its AI Operating System to automate and transform customer engagement, built to help marketing and sales teams remove the repetitive and time-consuming manual work involved in planning, creating, and delivering customer communications.
Lyberate uses AI and automation to simplify the flow from campaign idea to execution, while enabling teams to create, repurpose, adapt and optimise content much faster across Rich Mobile Messaging channels including WhatsApp and RCS, alongside email and social.
By reducing time-consuming manual processes with AI automation, Lyberate gives teams more capacity for the work that drives growth, including strategy, customer engagement, lead generation, upselling and cross-selling. The platform is designed to automate the work around customer communications, supporting marketers rather than replacing them.
Marketing teams are under increasing pressure to deliver more value, more personalised experiences and better results without continually increasing headcount or resources. Lyberate’s research found that 100% of marketing leaders surveyed said their teams lacked sufficient resources, while 62.5% of marketing practitioners identified limited resources as a leading challenge to meet their objectives.
Much of the work involved in customer communications happens behind the scenes, from creating content and preparing channel-specific messages to managing approvals and coordinating the different steps needed to deliver campaigns effectively. These processes can create significant operational workload for marketing teams. Lyberate streamlines these processes through AI-powered automation. Marketers remain in control while AI supports repetitive tasks, adapts content for different channels and helps reduce the manual effort and time required to deliver customer communications.
Nick Millward, CEO and Founder of Lyberate, said: “Marketing & Sales teams have invested heavily in technology, yet much of the work needed to plan, coordinate and execute customer communications still relies on manual processes. That slows delivery, limits productivity and prevents teams from achieving more with the tools they already have. Lyberate changes that by using AI to automate the execution layer, connecting existing systems and enabling marketers to launch and optimise activities in minutes rather than weeks.
Our vision is simple: to give businesses the time back to focus on what they do best, whether that’s developing strategy, creating great customer experiences or driving growth, while Lyberate takes care of the planning and execution.”
Millward brings almost three decades of experience across marketing, messaging and customer engagement. He has held senior leadership roles across the technology and communications sector and is a recognised industry voice and advisor with extensive experience spanning messaging, customer engagement, product strategy and international growth.
Lyberate is now working with businesses looking to reduce the operational workload associated with improving customer engagement and creating greater capacity across their marketing and sales teams.
Early customer deployments have demonstrated the potential of richer, more autonomous customer engagement, reducing the campaign time and workload from weeks to hours or a few days, while delivering engagement rates up to 22 times higher on mobile messaging compared to email, alongside click-through rates of more than 30% on CTA-led content.
