DFactory Barcelona continues to grow with the addition of Tensor, a U.S.-based Physical AI company founded in Silicon Valley, California, in 2016, specializing in agentic artificial intelligence and full-stack autonomous driving technology. Its flagship product, the Tensor Robocar, is the world’s first automotive-grade SAE Level 4 (SAE L4) driverless vehicle, designed for both private users and fleet operators. Pere Navarro, Executive President of the CZFB, and Blanca Sorigué, Director General of the CZFB, met with Hugo Fozzati, Tensors Chief Business Officer, to welcome the company and gain deeper insight into the technology it is developing from DFactory Barcelona.
The arrival of Tensor at DFactory Barcelona brings a company that is redefining the concept of autonomous mobility through the integration of advanced artificial intelligence, automotive design and technological innovation. Beyond developing an autonomous vehicle, the company is working to build trust in autonomy and make this technology accessible to people through safe, personalized, and user-centered solutions.
A Global Benchmark in the New Generation of Autonomous Mobility
Tensor has become an international benchmark thanks to the development of the Tensor Robocar, an SAE Level 4 autonomous vehicle built from the ground up to serve both private users and fleet operators alike. This innovative model incorporates 28 world-first innovations and represents a new category within the automotive and artificial intelligence industries.
Among its most significant breakthroughs is being the world’s first fully autonomous personal vehicle available for private ownership, as well as the world’s first agentic AI-powered car, driven by Tensors reasoning-capable agentic artificial intelligence. The Robocar is synonymous with freedom, allowing users to choose whether to drive or be driven, thanks to its foldable steering wheel, retractable pedals, and sliding display. The system features an AI agent capable of perceiving its surroundings through sensors, reasoning via multimodal models, and executing actions on behalf of the user through advanced protocols. By continuously learning from every interaction, it delivers a highly personalized user experience.
Furthermore, the Tensor Robocar has been designed for large-scale production in accordance with automotive industry standards, ensuring the robustness, safety, and reliability required for its future deployment in the market. In addition to Robocar, Tensor licenses its comprehensive Physical AI platform to automotive manufacturers and Tier 1 suppliers through its Autonomous Driving as a Service (ADaaS) model.
Barcelona as a European Innovation Hub
Tensor’s presence at DFactory Barcelona reflects the company’s commitment to integrating into a global innovation environment where leading companies in artificial intelligence, automation, robotics, advanced manufacturing, and emerging technologies converge. The company also operates offices in San Jose, Singapore, and Dubai.
From Barcelona, the company will drive the development of new technological capabilities, foster the attraction of international talent, and contribute to strengthening an ecosystem capable of leading the transformation of smart mobility in Europe.
“Tensors incorporation reinforces DFactory Barcelonas position as a space where the technologies shaping the future can find the right environment to grow and thrive. Autonomous mobility will be one of the major drivers of transformation for cities and industry in the coming years, and having pioneering companies such as Tensor allows us to consolidate an ecosystem that is increasingly innovative, international, and capable of generating opportunities.” highlighted Pere Navarro, Executive President of the CZFB.
For her part, Blanca Sorigué, General Director of the CZFB, stated that: “DFactory Barcelona continues to attract companies that are leading the global technological revolution. Tensors incorporation brings a disruptive vision of the future of mobility and demonstrates our ecosystems ability to attract high value-added technological projects, generate synergies, and accelerate innovation from Barcelona to the world.”
Finally, Hugo Fozzati, Chief Business Officer of Tensor, noted that: “Our incorporation into DFactory Barcelona represents a strategic step for Tensor. We want to be part of an ecosystem where artificial intelligence, robotics, and advanced engineering converge, enabling us to continue developing technologies that provide people with greater freedom and autonomy. Our vision is to build a future in which every individual can fully benefit from the opportunities offered by this new technological era.”
A Vision Focused on Personal Autonomy
Tensors vision extends far beyond mobility. The company is working to build a future in which every individual has access to their own Artificial General Intelligence (AGI), designed to act exclusively in the best interests of its owner, providing greater time, freedom, and autonomy.
With its arrival at DFactory Barcelona, Tensor joins an international community of companies driving industrial and technological transformation from Barcelona, contributing to the city’s consolidation as one of Europe’s leading hubs for innovation, advanced industry, and technological development.
About Tensor
Tensor is a U.S.-based Physical AI technology company that develops agentic artificial intelligence and full-stack autonomous driving technology. Its flagship product, the Tensor Robocar, is the world’s first automotive-grade SAE Level 4 driverless vehicle, designed for both private users and fleet operators. In addition to the Robocar, Tensor licenses its comprehensive Physical AI platform to automakers and Tier-1 suppliers through its Autonomous Driving as a Service (ADaaS) model.
Powered by Tensor’s reasoning-capable agentic AI, the Robocar sets a new benchmark for how Physical AI is transforming the way people interact with machines. The Robocar is built around the concept of freedom, allowing users to choose between driving themselves or being driven, thanks to its foldable steering wheel, retractable pedals, and sliding display. Founded in Silicon Valley in 2016, Tensor has a global presence, with offices in San Jose, Barcelona, Singapore, and Dubai.
About the Consorci de la Zona Franca de Barcelona
The Consorci de la Zona Franca de Barcelona (CZFB) is a 100% self-financed public entity that acts as a driving force for economic, technological, and industrial development through innovation, reinvesting its resources in projects that contribute to Barcelonas progress and the well-being of its citizens. It supports companies in their transition to the digital era, with the strategic vision of leading industrial transformation and the development of the new economy.
The CZFB is promoting the transformation of a traditional industrial estate into an urban industry district, integrated into the city and aligned with the economic, technological, and social challenges of the 21st century. Within this framework, it drives the DFactory Barcelona District, the leading Industry 4.0 ecosystem in Southern Europe, fostering collaboration between companies, talent, and technology.
The Consorci de la Zona Franca de Barcelona promotes entrepreneurship and innovation through the 3D Incubator and the Logistics 4.0 Incubator, and organizes events of major economic interest for Barcelona, such as the International Logistics Exhibition (SIL), the leading international meeting point for smart logistics, as well as large-scale events with innovative formats such as Barcelona New Economy Week (BNEW) and Barcelona Woman Acceleration Week (BWAW).
Its Plenary Council includes representatives from the Government of Spain, the Government of Catalonia, the Barcelona City Council, and the citys leading economic institutions, creating a diverse platform for institutional and business collaboration where decisions are reached by consensus.
