Martin Port, the serial entrepreneur and angel investor, has completed a six-figure investment into Panintelligence, the Leeds-based SaaS embedded analytics vendor. He joins Panintelligence as a board observer and strategic adviser as the business prepares for the next phase of growth.

Port is the founder behind technology success stories Masternaut, the telematics pioneer, and mobile- workforce management platform BigChange. His investment will be used to help Panintelligence grow market share and increase its sales and marketing activities.

Leeds-based Panintelligence was founded by Ken Miller and CEO Zandra Moore in 2014. Its platform, Pi, delivers a seamlessly embedded analytics solution for SaaS companies, combining interactive reporting, predictive analytics capabilities, and self-service dashboards. They have customers across three continents and their pi platform boasts more than half a million users worldwide.

Port joins the business as a minority investor. Panintelligence is backed by investor YFM Equity Partners, who specialise in helping fast-growth small businesses to scale. Panintelligence raised £3.5m in a Series A round from YFM Equity Partners in 2019. This latest funding will help Moore and Miller to build on the success of the last three years.

“I met Zandra 10 years ago and was immediately impressed by her dynamism and drive,” said Port. “We kept in touch over the years, and I have seen the business go from strength to strength. I’m looking forward to sharing all my experience building fast-growth technology businesses as part of my new role.”

“Panintelligence is on a journey to pioneer the rapidly growing self-serve embedded analytics space,” said Moore. Martin shares the same values and the same commitment to innovation and customer service, so I know his expertise will help us reach our business goals.” 

Port will assume this adviser position alongside his chairman role at BigChange. He also holds an advisory role at Rated People, which he backed in February this year. I am a huge believer in the power of data to revolutionise business, so I am passionate about everything that Panintelligence can achieve over the coming years,” he said.

Panintelligence CEO Zandra Moore with Entrepreneur and Minority Investor Martin Port

About Panintelligence
Panintelligence is a Leeds-based embedded analytics and reporting vendor. Its SaaS solution, Pi, can be embedded into any application data stack, and provides insights through interactive dashboards, reports, and predictive analytics. Panintelligence was founded by CEO Zandra Moore and CTO Ken Miller in 2014 and has more than half a million users of its pi platform worldwide. The firm secured its Series A funding in November 2019 and employs a team of over 40 staff at the company’s Leeds HQ.

About Martin Port
Martin Port is a UK-based serial entrepreneur and angel investor on a mission to support and grow businesses with the potential to hit unicorn status (a $1bn valuation).
He has built three successful companies during the course of his career. The latest of these, workforce  management platform BigChange, received investment of £75m in 2021 in a deal that valued the  business at £100m.
Martin Port is now chairman of BigChange and is focused on growing the business across the UK and  overseas. BigChange is a significant employer in Yorkshire and a recipient of the prestigious  Queen’s Award for Enterprise – one of the highest official honours for UK companies.
Outside BigChange, Martin is involved with charities and is keen to invest in, and support, other fast-growing companies