Cohesity, the leader in AI and data security, today announced updates to its Aspire Global Partner Program. The changes expand rebates for partners that collaborate on customer opportunities, introduce specialisations (with Professional Services Specialisation as the first), and streamline training requirements in select regions and tiers.
The changes, which took effect August 1 concurrent with Cohesity’s new fiscal year, make Aspire easier to navigate and more closely aligned with how partners are building services-led, recurring-revenue businesses. It also reflects a broader shift in the channel as partners deepen their security-related services, customer outcomes, and recurring revenue models. Recent channel research points to widespread partner program changes across the industry, while partners continue to cite complexity as a barrier to growth. Cohesity developed the most recent Aspire updates based on direct partner feedback on how they sell, deliver, and support data security outcomes.
“We continue to evolve our Aspire Partner Program based on direct feedback from our partners, with a focus on ease of doing business, world class financial incentives, transparency and tight field sales alignment,” said Seb Fitzjohn, Vice President, Partner Channel Sales and GTM – Europe, Cohesity. “The Cohesity Aspire program is designed to help accelerate the way our partners are scaling their cyber resilience practices across Europe, and our joint customers are seeing the clear benefits.”
“Our partnership with Cohesity continues to create new opportunities to help customers strengthen cyber resilience and protect their critical data,” said Dominic Trott – Security Category Lead – CDW UK. “Cohesity’s enhanced Aspire programme enables CDW to invest further in the expertise and capabilities needed to deliver meaningful business outcomes.”
Updated incentives. Opportunity rebates now extend to teamed deals as well as partner-sourced opportunities, while continued rewards for new and expansion business remain available through a greatly simplified deal registration process. Sales rep SPIF requirements no longer require training completion as a prerequisite, making it easier to qualify and earn. Growth performance rebates are moving to simpler, annualised tools with predictable payout levels, and renewal incumbency rules giving partners a clear, consistent price advantage when they renew customers on time. Cohesity is also significantly increasing partner rebates for solutions in data security and data insights.
A new services credential. Cohesity is introducing Specialisations, a new partner credential within Aspire that recognises deeper expertise in specific practice areas. Professional Services is the first Specialisation available, and partners who earn it will receive support from a dedicated professional services delivery desk, preferred rates on teamed engagements, and technical content designed to accelerate deployments. Additional Specialisations, including technical support delivery and cyber resilience, are planned for later in the program year.
Simplified enablement. Cohesity is reducing training and certification requirements for selected regions and tiers and adding guided learning paths that move partners from individual courses to full certification. The goal is to shorten the time between joining Aspire and being ready to sell, while preserving the technical enablement partners need to support customer deployments.
A single partner view. Cohesity has also added a new dashboard to the Cohesity partner portal, giving partners visibility for the first time into training, certifications, and billing requirements in a single view. This expands the existing centralised view partners have today around all Cohesity incentives through the Manage My Business partner portal.
“Security and AI are two areas where our customers are asking for deeper partner-delivered services,” said Vince Trama, Chief Revenue Officer, Presidio. “Participating in the Aspire program is one of several ways we’re building out that capability for our customers.”
The updated Aspire Global Partner Program took effect on August 1, 2026, aligned to start with the Cohesity fiscal year 2027. Partners can learn more by contacting their Cohesity Channel Development Manager or authorised distributor, or by visiting cohesity.com/partners/.
About Cohesity
Cohesity protects, secures, and provides insights into the world’s data. As the leader in AI and data security, Cohesity helps organisations strengthen resilience, accelerate recovery, and reduce IT costs. With Zero Trust security and advanced AI/ML, Cohesity Data Cloud is trusted by customers in more than 140 countries, including two-thirds of the Global 500. Cohesity is also backed by industry leaders such as NVIDIA, Amazon, Google, IBM, Cisco, and HPE.
Cohesity is certified as a Great Place to Work in multiple countries. Follow Cohesity on LinkedIn and visit cohesity.com to learn more.
