Hexnode, the enterprise software division of Mitsogo Inc., today announced the appointment of Ben Roberts as Sales Director for Channels and Alliances in the UK. Roberts will drive Hexnode’s UK sales growth by expanding its channel network and strengthening strategic alliances across the company’s endpoint management, security, and identity portfolio.
Roberts joins from Sophos, where he spent 18 years in cybersecurity channel sales across partner development, national strategic account management and sales leadership. Most recently, as Sales Manager – Channel, he led a team of senior channel account executives responsible for the company’s UK value-added resellers.
Working with national resellers, managed service providers and specialist partners, Roberts built joint go-to-market plans, won new business and grew existing accounts. That experience, together with his background in partner recruitment and enablement, is central to his brief at Hexnode: to broaden the company’s UK partner ecosystem and open new routes to market.
At Hexnode, Roberts will lead the UK sales team as it expands, with responsibility for revenue growth across direct and partner-led businesses. His priorities include recruiting and enabling channel partners, building strategic alliances, winning new accounts, and deepening relationships with existing customers.
“Ben brings something we were specifically looking for: deep relationships across the UK reseller and MSP community, and the discipline that comes from running channel sales in a mature partner organisation. He understands what it takes to build a partner’s business, not just close a deal. That’s the approach we want at the centre of our UK growth, and I’m delighted he’s chosen to build it with us,” said Tim Bell, Vice President of Sales for EMEA & APJ at Hexnode.
“I’m delighted to be joining Hexnode. Having spent 18 years in the channel at a vendor where partner programmes were already mature, I see an opportunity here to help build that from a much earlier stage — and the ingredients are in place: a platform that brings endpoint management, security and identity together, a team that moves quickly, and a partner community that’s ready to grow. My focus is on giving UK resellers and MSPs clear plans, consistent support and a reason to lead with Hexnode,” said Roberts.
About Hexnode
Hexnode is a leading provider of enterprise solutions that streamline device management, user identity, and endpoint security. Hexnode’s platforms include Hexnode UEM for autonomous and AI-powered endpoint management, Hexnode XDR for intelligent threat detection and response, and Hexnode IdP for secure, context-aware identity and access management. Empowering businesses in over 130 countries, Hexnode continues to build a seamless ecosystem of connected tools, one solution at a time.
