Accenture (brand value up 2% to USD40.5 billion) and TCS (brand value up 11% to USD19.2 billion) continue to lead as the world’s most valuable IT services brands, according to a new report from Brand Finance, the world’s leading brand valuation consultancy. With generative large language models obtaining a lot of attention now, Brand Finance research suggests that Accenture is well poised to embrace the mega-trend that offers the possibility of reinventing businesses and industries.
TCS has demonstrated a remarkable 11% growth in brand value, reaching USD19.2 billion
TCS’s growth is driven in significant part by its continued and consistent brand and marketing investment. TCS’s sponsorship of Formula E is a good example. The partnership with Jaguar not only gives TCS visibility with key audiences, building awareness and familiarity, but it also acts as a showcase for TCS’s capabilities, enhancing reputation and consideration.
%20and%20TCS%20(brand%20value%20up%2011%%20to%20USD19.2%20billion)%20continue%20to%20lead%20as%20the%20world%E2%80%99s%20most%20valuable%20IT%20services%20brands,%20according%20to%20a%20new%20report%20from%20Brand%20Finance,%20the%20world%E2%80%99s%20leading%20brand%20valuation%20consultancy.%20With%20generative%20large%20language%20models%20obtaining%20a%20lot%20of%20attention%20now,%20Brand%20Finance%20research%20suggests%20that%20Accenture%20is%20well%20poised%20to%20embrace%20the%20mega-trend%20that%20offers%20the%20possibility%20of%20reinventing%20businesses%20and%20industries.){kind=link}
Infosys has been the fastest-growing IT services brand over the last 5 years.
Infosys has established itself as one of the preeminent IT services brands, achieving the fastest compound annual growth rate (CAGR) in brand value over the last five years among IT Services brands. With an impressive increase of 9.3% to USD14.2 billion this year, Infosys is now the third most valuable IT brand globally. Under the leadership of CEO Salil Parekh, who has recently ascended as the number 1 CEO in the IT services sector in the Brand Finance Brand Guardianship Index 2024, the company has consistently delivered strong brand value growth amidst rapidly evolving and challenging market conditions.
Lorenzo Coruzzi, Valuation Director at Brand Finance, said:
“While IT services brands thrived during the pandemic’s digital transformation boom, a current slowdown driven by macroeconomic headwinds, inflation, and geopolitical tensions has them rethinking their strategies. Despite cautious short-term spending, the substantial long-term demand for AI presents a crucial opportunity for IT services brands to adapt and differentiate themselves.”
HCLTech is the fastest-growing brand in the top 10 this year achieving 16% growth.
HCLTech’s brand valuation rise (brand value up 16% to USD7.6 billion) positions it among the five fastest-growing IT brands and as the fastest-growing brand among the top 10 largest IT brands in this year’s ranking, boosting value through significant sponsorship deals with sporting giants such as the New York Giants and New York Jets. According to Brand Finance’s research, HCLTech’s CEO was also top in the category of “is a sustainability champion” in the IT Services sector.
Globant is fastest-growing IT Services brand amongst top 25
Globant, from Argentina, has shown exceptionally fast growth in its brand value with a 34% growth to USD1.6 billion, making it the fastest growing IT Service brand in 2024.
Globant’s growth is driven by its growing global presence and strong financial performance, with Brand Finance research identifying a significant increase in consideration for the brand and other Brand Strength metrics: this year the Brand Strength improved from 77 to 81, making Globant a AAA- rated brand. Thanks to this increase, Globant secures a position amongst the top-5 strongest IT Services brands in the world.
