In the midst of 2023, a technological whirlwind centered around AI, the metaverse, web3, and more, companies worldwide have projected to commit a whopping $6.8 trillion to digital transformation efforts by the end of the year. Just in 2021, this figure stood at a mere $1.8 trillion—a stark indicator of the fast-paced evolution of the digital landscape.

While business leaders acknowledge digitalization’s merits, it’s often a reality for large firms and a distant dream for SMEs. This is due to limited finances and investment fears, especially in uncertain times. However, digitization doesn’t need hefty outlays to yield substantial results —it’s all about knowing the starting point.

An Expert’s Take on SME Digitalization

Vitalis Kavaliauskas, Chief Technology Officer at Baltic Amadeus, shares his insights on the digitalization journey for SMEs. “Digital transformation is not a one-off project, but a process consisting of many steps,” Kavaliauskas explains. “Even small steps can add significant value if the situation is properly assessed, and the objectives and means to achieve them are set.”

A crucial player in this journey is the digitalization leader — an individual to bridge the gap between the company’s technology, employees, and decision-makers. Their role extends beyond simply integrating technology into the business; it involves creating a synergy between people, processes, and technology to drive meaningful changes.

The Importance of a Robust Digital Strategy

Kavaliauskas stresses the importance of a robust digital strategy and a detailed action plan. It’s important to remember that the digital maturity levels of all SMEs differ, hence, there is no single blueprint for success. Nonetheless, a well-devised plan enables companies to establish and prioritize their objectives. “This indispensable planning phase uncovers the ‘low-hanging fruit’ that offers a swift return on investment and provides the initial momentum to the digitalization journey,” he adds.

Cloud-Based Tools: A Popular Strategy for SMEs 

For SMEs, the most popular digitalization strategies involve cloud-based tools and services, like, data analytics, archiving, artificial intelligence, text and voice recognition, and more. The flexibility, scalability, and cost-effectiveness offered by cloud computing are particularly beneficial for SMEs, enabling them to compete with larger counterparts and maintain operational efficiency even with limited resources.

One of the critical steps in this journey is exploring and evaluating digital tools. While it may seem daunting due to the perceived high initial investment, numerous cost-effective options are available. Public cloud solutions like “Amazon Web Services” or “Microsoft Azure,” offer many features to test without a significant initial investment.

However, Kavaliauskas cautions that digitalization is not an overnight process but a continuous evolution. “Digitalization is a marathon, not a sprint,” he asserts. Adequate time and attention must be given to each step, ensuring everyone familiarises themselves with new tools and systems.

As we navigate the dynamic digital terrain of 2023, digitalization is emerging as a critical strategy—not merely an option—for businesses of all sizes. Through strategic implementation, digitalization lays a firm foundation for resilience, adaptability, and long-term success.


Baltic Amadeus is a technology partner that simplifies complex business digitalization processes. With over 250 IT professionals, they deliver IT solutions and strategic advice, leveraging the latest technologies and innovative project management models. With 30+ years of experience, they are a trusted partner for clients in various industries, creating ROI-based solutions for businesses of all sizes.